The new name is effective immediately. New Avon Company, the beauty brand and direct sales pioneer, is changing its corporate name to The Avon Company. The company says the name change reflects Avon's unique and singular history as America's first and leading social selling beauty company.
Is Avon still used?
In 1996, the county was abolished and the area split between four new unitary authorities: Bath and North East Somerset, Bristol, North Somerset and South Gloucestershire. The Avon name is still used for some purposes.
Who recently bought Avon?
Natura &Co will hold leading positions in relationship selling, on and offline, through both Avon and Natura, with over 6.3 million Consultants and Representatives
Has Avon been sold?
The company's CEO is Angela Cretu, who was appointed to the position in January 2020. In May 2019, the multinational company Natura & Co announced its intent to acquire Avon; the deal closed in January 2020.